John Patrick Pullen: Writer & Editor

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Paranoid Android

Noordpool Orchestra • Radiohead, A Jazz Symphony

Never in my wildest imagination did I think this track could ever sound like the soundtrack to a Mission Impossible or the opener to Charlie’s Angels. But right there at 2:30 and 3:45, it kicks in.

In 2004, it was impossible. In 2007, it was unbelievable. In 2013, it was deserved. Congratulations, Red Sox. “Oh Boston, you’re my home.”

In 2004, it was impossible. In 2007, it was unbelievable. In 2013, it was deserved. Congratulations, Red Sox. “Oh Boston, you’re my home.”

Color Wheels

Using mass customization, Big Shot Bikes pedals individually-designed bicycles, made to order.

BY  

Henry Ford’s statement that the Model T was available in any color a customer wanted, so long as it was black, is remembered mainly for its pithiness, but the economics behind this assembly-line innovation were revolutionary. By eliminating options, Ford kept prices down, making automobiles suddenly attainable for the masses.

Now the pendulum has swung in the other direction. Today’s consumers aren’t satisfied with a single option; they expect individually designed products, in the color schemes of their choice—but they don’t want to pay a premium for this customization. Fort Collins, Colo.-based Big Shot Bikes has capitalized on the trend, making its fixed-gear, single-speed (“fixie”) bikes in any color combination the customer wants—so long as it’s rad.

Read more at Entrepreneur Magazine…